Integrated Food & FMCG Company
Future Consumer Enterprise Ltd (FCEL), India’s first sourcing-to-supermarket food company by Future Group is built on the virtue of sharing. Starting from the seeding of food at the farm to its consumption from the plate, FCEL acts as a catalyst for each of its stakeholders. From sourcing, processing, retailing to final act of consumption – FCEL strikes a widespread cord between the lives of the farmer, a factory laborer, the worker on the shop floor and the housewife.
‘Sharing’ lies in the heart of food in India. It starts at the farms where neighbors, kith and kin join hands in tilling, sowing and harvesting of crops. Women get together to further process and prepare food. Recipes are passed down as heirlooms, shared by friends and neighbors and now on television by celebrity chefs.
Under FCEL’s spectrum, the company sources best quality commodities from world over, comprises of extensive portfolio of established brands in food and HPC space, builds urban convenience store for key metros and cash-n-carry rural distribution models for other cities across India. (Integrated front end to back end)